PCC - Psychology of culture change

PCC - Psychology of culture change
Putting psychology at the heart of change

Our LinkedIn Network Updates

PCC (Psychology of culture change) LLP

Monday, 1 November 2010

Sustainable change

PCC suggests that developing ‘Skills’ (imparting knowledge) as is provided and culturally accepted as ‘Good’ by all learning institutions is fundamentally too shallow and superficial. Anyone can learn the detail of a process or retain facts about a subject of interest (and sit a test to prove they can retain that knowledge in the short term), but if students fail to associate these details to their own conditions and to their beliefs and perceptions of personal benefit, they fail to ‘make sense’ of it. If they do not create meaning based on their own prior experience in the world [EEE] they will not change their behaviors (re-actions) and thus what is ‘Done’ (skills) will not change; in this way we see many millions if not billions of £ spent worldwide each year, by governments and the corporate world on education that is largely ineffective.

This is overtly realized by the market, but the belief doesn’t solidify under duress of cultural acceptance by the same market (Fear inhibits anyone speaking out to say what I’ve just said there) and despite the open market recognition that a Degree or an MBA doesn’t ‘Prove’ practical capability / competence (conscious or unconscious) in any way shape of form due to a lack of experience (long live privately run 5yr apprenticeships) these are still the outcomes revered by the world of ‘teaching’ as the trophy, regardless of how much learning is done in the process of attaining such trophies.

If we want a better world, we must focus on how people are being and what they believe, if we are to change what is done in practice, whether in politics, parenting or production.

It is by challenging fundamental beliefs in relation to

·         ‘What works – what doesn’t work’  and what is
·         ‘Good – Bad’

at a much deeper level that PCC delivers, with models and methods designed to help provide others a new context from which they can challenge their beliefs, that change can become much more effective, wanted  and sustained.

PCC provides a Pull system for people

Pushing the links in any system causes misalignment vs. Pulling the links in any system can lead to alignment where we understand (and hold the key) to what holds them together – replacing weak links that may perish under strain.


No comments:

Post a Comment